Social media usage has helped the national parties in different countries gain votes from young and first-time voters. Obama Campaign Success and the recent success of Aam Aadmi Party in India shows how social mobile apps are changing the reach of parties to their voters. The important thing is that this social media apps when used as on social mobile apps help to convey the message using a simple ‘KISS’ rule, which is ‘Keep It Simple and Short’
Social mobile app though not a vital factor in winning an election, but political parties should not ignore its importance. Social mobile apps allow voters to feel closer to the parties and the candidates contesting elections. Social media is a good instrument for politics because it brought politicians and people closer together, and it helped politicians to understand people’s opinions. Election campaigns using social mobile apps is part of each political parties strategy.